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Sell online has become increasingly common and profitable in recent years. With the growth of e-commerce, several virtual item marketplaces that offer opportunities for entrepreneurs and independent sellers. In this article, we will introduce the best marketplaces from Brazil to sell virtual items and how they stand out in the market.
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Main points of this article:
- Meet the best marketplaces from Brazil to sell virtual items
- Understand the differences between each platform and how they stand out
- Discover the fees charged to sell on each marketplace
- Learn how to start selling on each platform
- Learn how to increase your sales and be successful in marketplaces
Free Market
O Free Market is considered the leader in audience among marketplaces in Brazil, with more than 336 million monthly visits. The platform offers an excellent opportunity for sell online, both new and used products.
You can advertise your products for free or opt for paid advertising options, which offer greater visibility. Selling rates on Free Market range from 10% to 19%, depending on the product category.
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In the first quarter of 2022, the sales volume of Free Market reached an impressive US$7.7 billion, with a gross profit of approximately US$1.1 billion.
To start selling on Mercado Livre, you need to register on the platform, create your seller account and register your products. From there, you will be ready to take advantage of Mercado Livre's full potential and reach a diverse audience looking for products to buy.
“Mercado Livre is an incredible platform for sell online. I started as a beginner seller and over time I was able to expand my business thanks to the visibility that the site provides. I recommend it to all entrepreneurs who want to reach a larger audience and boost their sales.”
Shopee
A Shopee is one of the most popular marketplaces in Brazil, with a market share of 7%. The platform receives an average of 167 million visits per month, making it an attractive option for selling online. One of the advantages offered by Shopee is the possibility of making sales with free shipping, which can attract more buyers to your products.
A sales tax at Shopee varies depending on the free shipping program. For sellers who are not part of the program, the fee is 14%. For sellers who are part of the program, the fee is 14% plus 6%. This difference in fee can be an important factor to consider when choosing between selling with or without free shipping on the platform.
Shopee is constantly investing in advertising and new technologies to improve the experience for sellers and buyers. One such technology is Shopee Ads, which allows you to promote ads within the platform itself, increasing the visibility of products and the chance of sales.
Comparison of sales rates on the main marketplaces:
| Marketplace | Sales tax | Sales fee (free shipping program) |
|---|---|---|
| Free Market | 10% – 19% | N/A |
| Shopee | 14% | 14% + 6% |
| Amazon | 8% – 20% | N/A |
| Magalu | 10% – 20% | N/A |
By comparing sales rates on the main marketplaces, it is possible to see that each platform has its own policies and fees. When deciding to sell online, it is important to evaluate not only the audience and resources available, but also the fees charged by the platform, which can directly impact the seller's profits.
Amazon
A Amazon is known worldwide as one of the largest companies in the world. With a monthly average of 160 million visits between June and November 2022, it stands out as one of the main marketplaces for selling online.
To start selling on Amazon, you need to register as a seller and be aware of the selling costs involved. Selling fees vary depending on the product category and shipping method. They can range from 8% to 20%, depending on the specifics of your business.
One advantage of Amazon is the ability to have your own store within the system. For a fixed subscription fee, you can customize your store and reach a larger audience of potential buyers.
Having a presence on Amazon can significantly increase your chances of success in the online marketplace. Take advantage of the platform’s popularity and global reach to grow your business and reach new customers.
Magalu
With an average volume of 111 million monthly visits in e-commerce, the Magalu is an excellent option for selling online. In the first three months of 2022, the platform reached a value of online sales of R$10.2 billion. To start selling on Magalu Marketplace, simply register as a partner seller and follow the validation process.
A sales tax The fee charged on Magalu ranges from 10% to 20% of the product value, depending on the category. This fee is charged to cover the platform's operating costs and ensure a quality experience for buyers. In addition, Magalu offers features such as integration with other stores in the group, such as Americanas and Submarino, allowing you to reach an even greater number of customers. The platform also allows you to customize your online store, so you can convey your brand's identity to consumers.
With Magalu’s reputation in the market and its online presence, selling on the platform is an unmissable opportunity to increase your sales and expand your business. Take advantage of the features and benefits offered by Magalu and start selling online today!
FAQ
What are the best marketplaces to sell virtual items?
According to data from Conversion's E-commerce Sectors Report, best marketplaces to sell in Brazil are Mercado Livre, Shopee, Amazon, Americanas.com and Magalu.
What are the main advantages of selling on Mercado Livre?
Mercado Livre is the leading marketplace in Brazil, with over 336 million monthly visits. The platform also allows you to sell new and used products, and offers free and paid advertising options with sales rates ranging from 10% to 19%.
What is the selling fee on Shopee?
A sales tax on Shopee ranges from 14% for sellers who are not part of the free shipping program, to 14% plus 6% for sellers who are part of the program. The platform also invests in advertising and new technologies, such as Shopee Ads.
How does selling on Amazon work?
To sell on Amazon, you must register as a seller and bear the sales costs according to the product category and shipping method. The sales fee varies between 8% and 20%. The company also has a fixed subscription fee that allows the seller to have their store within the system.
How to sell on Magalu Marketplace?
To sell on Magalu Marketplace, you must register as a partner seller and follow the validation process. The sales fee varies from 10% to 20% of the product value, depending on the category. The platform also offers features such as integration with other stores in the group, such as Americanas and Submarino, and customization of the virtual store.
